Events2010–2018
Ran mass-participation events such as the Beijing Marathon, Tour of China and China Golf Club League, then led sports event operations at Tencent Sports.
About SportsX.AI
The system only ever showed up after. SportsX exists to make it show up before.
SportsX.AI is the compliance system of record for youth sports, built for AI agents. It is built by Next Play AI Inc., an Ontario company founded by Temple Dunn: 25 years in sports and technology, and an Oakville parent of three daughters.
Meet the founder
Temple Dunn
Founder & CEO, SportsX.AI
Full background on LinkedInI volunteered at my daughter’s figure skating club for two years, and nobody asked me for a background check. The concussion protocol was a printed form in a paper binder. Registration details, signed documents and waivers were spread across emails and forms, and I couldn’t tell who had access to my family’s information.
Not because the club didn’t care. Nobody had built them the tools.
It left me with one question: how can families and sports organizations know that safety responsibilities were actually carried out, not just written into a policy?
Background
I’ve seen youth sport from every seat.
Leagues2018–2021
CEO of HoopBattle, National Basketball School League backed by Nike and Cadillac. 600+ schools, under a 10-year exclusive with the national school sports federation.
Athletes2021–2026
Built a pathway for young basketball players into North American schools and leagues, as a registered agent of the Chinese Basketball Association and their guardian far from home. When one got hurt, he got the call.
ParentsToday
Three daughters in different sports clubs. Volunteer hours, waivers and consent forms: he’s on the receiving end of all of it.
Along the way, he worked with China’s national federations for athletics, cycling, golf, basketball and football. He has seen what associations must enforce, and where their reach ends.
What we build
From policy to proof.
Rules are written at the top. The work lands on clubs and volunteers, and almost nobody can see whether it was done.
SportsX.AI connects each requirement to the person responsible and the record of what was done: signed documents, coach and volunteer credentials, injury and incident reports, and their follow-up. One system of record, with role-based access and a traceable history.
Clubs and volunteers
Practical tools to carry out their responsibilities, without more paperwork.
Families
Clearer visibility into what was done, and who can see their information.
Associations
Review the evidence they are authorized to access across member clubs.
SportsX supports the people responsible for safety. It does not replace screening, medical judgment or an organization’s own accountability.
Why AI, why now
Agents act. We keep the record.
As a new Canadian, Temple sees compliance as the rule of law in practice, including at the small volunteer-run club down the street. That club can’t hire a compliance officer, and it shouldn’t have to. AI puts that standard within reach.
Families are also starting to book sport through AI assistants. SportsX.AI gets clubs in front of those agents and keeps the record behind every action they take.
Vision
Every child in sport, protected before harm, not after it.
Mission
We don’t make sport safe. We make safety checkable.
At a glance
Company facts
- Company
- Next Play AI Inc. (NextPlay AI), an Ontario corporation
- Product
- SportsX.AI. SportsX is a trade name of Next Play AI Inc.
- Founded
- 2025
- Founder & CEO
- Temple Dunn
- Based in
- Oakville, Ontario, Canada
- Serves
- Clubs, venues, academies, associations and event organizers in the United States and Canada, excluding Québec
- Live with
- Road Tennis Canada is building its game, event and membership products on SportsX.AI.
- Contact
- contact@nextplayai.xyz
Questions
What company is behind SportsX.AI?
Next Play AI Inc., an Ontario corporation; SportsX is its trade name. Its former website, nextplayai.xyz, now points here.
Does SportsX.AI replace screening or legal advice?
No. It supports an organization’s own safety work. It does not replace screening, medical judgment, legal advice or the organization’s accountability.
SportsX.AI
Run a club or an association? Let’s talk.
For press, partnerships or investor enquiries, email contact@nextplayai.xyz.